Historically, major gift officers solely sought donors with the capacity to make major gifts, and planned gift officers focused on prospects with the result being a planned gift. But now, blended gifts are the future of gift planning.
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In fundraising, there is one singular approach to success, and that is relational fundraising. Let’s discuss ways that fundraisers can utilize this strategy to acquire and properly manage major gifts.
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Preparing for a solicitation means being ready for a variety of questions, concerns, and other forms of pushback. The good news is that most types of pushback are anticipated. Let’s discuss some responses that will leave you well-equipped to communicate with donors.
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Major gifts fundraising is generally misunderstood. There is more to it than the art of asking. So, if you are facing ignorance in your nonprofit, here are some ways you can educate your fellow team members on the role.
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A frontline fundraiser can have a long list of credentials (schools attended, diplomas, certifications, etc.) and be a total failure at actually doing major gifts. Conversely, a frontline fundraiser can have no schooling, no credentials, no certifications and be an outstanding high-achieving frontline fundraiser.
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Setting goals for the donors in your portfolio is important, but there’s another level of planning that successful major gifts officers do that leads to a transformational gift. Here are 6 tips on how successful major gifts officers can cultivate a transformational gift.
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To be a great major gifts officer, you must be curious about your donors. Your job is to understand the things that matter to them and why. So, here are some practical questions that will help unlock your donor’s passions and interests.
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I believe that, over the next 10 years, major gifts fundraising will grow rapidly and become more sophisticated and donor-centered. So, here are some things to think about if you are new to major gifts fundraising.
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In just three years, MacKenzie Scott has given more than $12 billion in unrestricted funding to hundreds of nonprofit organizations. While Scott’s efforts — and those of like-minded donors — are a welcome development, recipient organizations are left wondering what to do with these transformational gifts.
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As nonprofits become more dependent on larger donors, the more fundraisers know about them, the better. And, research shows they may have some traits that fundraising professionals should know about.
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