Doing major gifts right is a long and tedious process, and involves a lot of steps — steps that if not followed will undermine the major-gifts officer’s ability to raise money.
Read MoreTag: Major-gifts program
Trusting the Process
Major-gifts fundraising is not rocket science. It’s not quantum physics or brain surgery. It’s very hard work, but it doesn’t require a masters degree or doctorate, or a CFRE for that matter. I’m not putting any of those down, but successful major-gifts officers don’t need any of that.
Read MoreThe Basics of Major-Gifts Fundraising
Just because you have a great cause and a good-hearted and even talented major-gifts officer does not mean your major-gifts program will be successful.
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