Often, the hungrier a fundraiser is, in terms of needing to acquire and retain donors, the more he or she is willing to do to when it comes to donor service. And that’s not a function of being a small organization; rather, as I read the emails, I saw passion for the mission as the driving force — an insistence on always improving because it really does matter.
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Food and hunger nonprofits City Harvest and Philabundance utilize the “brown paper bag” outer envelope technique in these direct-mail fundraising campaigns. In this video, I show viewers how each of these nonprofits gets donors engaged in the packages in different ways. For access to more mailings like the ones seen here, visit www.whosmailingwhat.com.
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