When it comes to our communications, we all have good intentions, don’t we? And then that thing intervenes. You know, life. You know you aren’t communicating with your donors often enough, and you’re probably right. You aren’t using direct mail to its full potential. Identifying your problem is the first step. Figuring out how to solve it, though, ultimately will be an ongoing endeavor. You need to start now…
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Modeling — Taking it Straight from the Experts (Part 1)
The more I thought about it, the more I wanted to know what the experts were thinking in this area — so I decided to just ask! For the most part, what is in this article are direct comments/quotes from the folks that I believe are the brightest and the best in our industry around this topic.
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