For the new few weeks I’ll be suggesting ways to turn good fundraising resolutions for the New Year into income and more committed donors throughout the next 12 months. One of the top resolutions every year is “get fit.” Visits at the health club increase (until about mid-February); diets are observed for a time; and efforts to get more sleep, exercise and downtime to de-stress are launched. While these are good personal aims, our fundraising programs need some attention to get (or stay) fit, as well.
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