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Tag: Generational Giving

Don’t Forget About Gen X in Fundraising

August 15, 2024 Patrick Schmitt

Gen X is often forgotten in fundraising and planned giving circles. Here’s what to keep in mind about these donors when trying to reach them.

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COVID-19 Giving: Age Isn’t Just a Number for Fundraisers

May 21, 2020 Otis Fulton, Ph.D.
Smiling young woman taking selfie with family and friends celebrating Christmas festival at home

There’s an old saying about collegiate athletes: “The best thing about freshmen is that they become sophomores.” It turns out that the same thing applies to nonprofit supporters. 

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