Gen Z isn’t a future donor segment — they’re already giving and expect those moments to be fast, mobile, and seamless. Here’s how to align your online giving experience with how young supporters actually give so more of them complete the donation.
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Gen Z is poised to be exceptionally generous. Here are five ways fundraisers can capture the passion and attention of these donors.
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Gen Zers are drawn to authentic, visually appealing brands. Here’s how to refresh your look to hook the next generation of donors.
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It’s a common tactic for nonprofit organizations to seek out an older donor base in the hopes of soliciting larger gifts. When most people think of millennials and Generation Z, their financial freedom to give doesn’t typically come to mind.
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