Never forget the ground game. At the end of the day, our biggest success lies in the personal connection — targeting people specifically, reaching out to them individually (by email, phone, in person and, yes, even social media).
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Don’t fear, but embrace your next and future road trips. We all must do them, so do them well.
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Fresh off a UGA-Florida win, Bulldogs’ fans explain how fundraising and football have so much in common.
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Do not use end-result tools for the sake of using new tools; use them as a predetermined integrated component within your overall integrated marketing communication program.
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At times, there’s nothing wrong with being clueless in the moment as your actions will ultimately generate a reaction. In this business many reactions from others come in their time, not yours!
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