“Help” means a lot of different things to a lot of different people. You use it often in your fundraising copy, but are you keenly aware of its nuances?
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Tag: Fundraising Word
Don’t Write a Fundraising Word Until You’ve Answered These 5 Questions
When you’re writing a fundraising letter, the last thing you want to do is write the fundraising letter. I mean that literally. The letter is the emotional core of your package. So before you dive in, ask, and answer, these five questions.
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