Your nonprofit newsletter can do more than inform — it can inspire giving. Here are 26 proven tips to turn your newsletter into a donor relationship builder and a powerful year-end fundraising tool.
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Integrity and character come first — plain and simple. That’s the bottom line shared by my friend Marc Whitt, a higher education advancement communications veteran, in his new book, “PR Lessons Learned Along the Way.”
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Last month, I wrote about pulling together the right team for your peer-to-peer fundraising campaign. Once you have your team in place, it’s time to roll up your sleeves and build your campaign. One of the first steps is to create a communications plan.
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Information doesn’t raise money. It lays the foundation for raising money. It gives you credibility and gives your donors a reason to listen when you appeal to their empathy and desire to help.
Read MoreWhile time might be on your side if you’re the Rolling Stones, just the opposite is true if you’re attempting to raise funds through direct mail, online or on the Web.
When asking donors to give to your organization or cause, time is your largest obstacle and greatest enemy — assuming, of course, that all the other elements of successful fundraising communications are in place: a compelling reason for giving, a strong offer, a powerful emotional connection, and a persuasive sense of urgency. If any one of these elements is missing, then your time with a donor will be over before it even starts.
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