How do you identify what old fundraising methods are worth keeping alive and what new methods can have a positive bottom-line impact? Or in other words, how do you avoid staying with what’s comfortable even when it’s on life support or chasing what’s new just because it looks fun? A good place to start is by asking yourself these questions.
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Our Channels and the Morgue
There are reports that can make you feel better and other reports that can keep you up at night. We are a data-based industry, so we know that data can be looked at in a myriad of ways.
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