There’s a lot that goes into pulling off great peer-to-peer fundraising campaigns and events. One aspect that doesn’t always get the attention it deserves is campaign analysis. There are multiple reasons why taking time to analyze your campaign or event is worthwhile.
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While the old techniques — direct mail and telemarketing — still work and generate responses, they alone are no longer the “gold standard” in fundraising. Savvy nonprofits are moving to “surround sound” fundraising.
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Online fundraising platform RallyBound recently unveiled the “Top 5 Wildest Nonprofit Fundraisers,” highlighting five extremely creative — and successful — peer-to-peer fundraising campaigns.
Read MoreThe government shutdown is over — but is it over in the eyes of our donors?
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