Is your fundraising appeal copy connecting with donors — or quietly pushing them away? Run one recent appeal through this 15-question messaging checklist to pinpoint exactly where your writing is working and where it’s costing you support.
Read More
It makes absolutely no sense to base a fundraising appeal on a logical argument, but you see it all the time. Here’s what you should do instead.
Read More
We’re collecting data that is more detailed, comprehensive and “segmentable” than ever before. And now we’re seeing the opportunity to combine all that data with rapidly emerging information about new ways to understand and motivate donors.
Read More
The latest news in the NonProfit industry sent straight to your e-mail inbox.
The latest news in the NonProfit industry sent straight to your e-mail inbox.