Tag: donor psychology

I still remember it vividly.  I was 23 years old, fresh out of college, sitting alone in a tiny office and running the entire development department.  I had just printed, stamped, and sent out a batch of fundraising letters. A couple of weeks later, the responses started trickling back in. I remember opening those envelopes one by one, pulling out checks for $5, $10, and sometimes even $20. And then I started reading the memo line notes. “I wish I could give more.” “So happy to help.” “Thank you for…