Bank-based recurring gifts last longer and cost less to process — but donors don’t always opt in on their own. Here are seven practical ways nonprofits can encourage donors to start or switch to recurring gifts directly from their bank accounts.
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A small change can make a huge difference when it comes to donations and monthly gifts. Of course, every organization is different, so what works for one doesn’t necessarily work for another. That’s why you should always test new things.
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