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Tag: direct mail

Direct Mail Paper Stock for Nonprofits: Why Size and Format Matter

October 3, 2025 Summer Gould

Paper stock and format choices shape how donors perceive your nonprofit. From postcards to dimensional mailers, here’s when premium touches matter most, plus how segmentation helps control costs while improving return on investment.

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6 Tips for Telling Great Stories in Direct Mail and Driving More Donations

August 8, 2025 Summer Gould
Woman reaching into mailbox for mail

Direct mail still holds a special power. Here are six tips to spark emotion and drive more donations through direct mail.

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6 Rules to Maximize Your Next Direct Mail Campaign

August 4, 2025 Paul Bobnak

As your nonprofit clients work harder to re-engage supporters, direct mail can help them stand out in inboxes and mailboxes. Here are six ideas to help maximize response.

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6 Rules to Maximize Your Next Direct Mail Campaign

August 4, 2025 Paul Bobnak

As your nonprofit clients work harder to re-engage supporters, direct mail can help them stand out in inboxes and mailboxes. Here are six ideas to help maximize response.

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How 2 Nonprofits Are Using Direct Mail to Get Donors Fired Up to Take Action

July 1, 2025 George Crankovic

Nonprofits are facing challenges on all sides. Here’s a look at the direct mail strategy two nonprofits are using to get donors fired up and mobilized.

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What Nonprofits Need to Know About the July 2025 Postal Rate Increase

June 2, 2025 Summer Gould

Here’s what upcoming postal rate hikes mean for your nonprofit — and how you can keep your direct mail program both effective and affordable.

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Personalization Strategies in Direct Mail for 2025

April 10, 2025 Summer Gould

Personalization is key to direct mail success. Here are six ways nonprofits can take their direct mail personalization to the next level.

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Find the Right Timing to Maximize Direct Mail Effectiveness

February 7, 2025 Summer Gould

Let’s explore how nonprofits can leverage timing to optimize their direct mail efforts and connect with donors in meaningful ways.

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13 Ways Direct Mail Works Best for Nonprofits

December 11, 2024 Summer Gould

Direct mail offers a personal, tangible way to connect with supporters. Here’s how direct mail can strengthen nonprofits’ outreach.

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How to Increase Nonprofit Direct Mail Response in 2024

October 1, 2024 Summer Gould

By leveraging the power of social proof and storytelling, you can drive higher returns from your strategic direct mail campaigns.

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