Tag: Developing donor relationships

The Human Touch in Nonprofit Relationships

Ben Vorspan

The allure of technology and automation can be enticing, but the importance of being “high touch” rather than “high tech” in nonprofit communications and donor relations should not be underestimated. Here are some reasons nonprofits should embrace the “high touch” approach, and some examples of how to carry it out.

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The Difference Between Fundraising and Development

Sandy Rees

Many people use these terms interchangeably, but I think there’s a significant difference, especially for folks working in a small shop. When you’re overworked and maybe overwhelmed, it’s easy to get caught up in the frenzy of raising money. You need the dollars, right? Gotta make budget, right? Programs can’t be delivered without funds, right?

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