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Tag: Creativity

Why Empathy and Creativity Are the Keys to Raising More Money

September 2, 2025 Claire Axelrad

Empathy and creativity aren’t soft skills — they’re the keys to raising more money. Learn how to build donor trust, deepen partnerships and boost fundraising results.

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Get Outside Your Marketing Comfort Zone

February 5, 2024 Tony Sadowski

If you want to get attention, you have to stand out from the crowd. Here is some guidance as you get creative with your marketing.

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Is Imagination a Luxury for Nonprofits?

May 25, 2023 Malaika Cheney-Coker

Nonprofit staff need their imaginations. Nonprofit professionals tackle poverty, hunger, homelessness, environmental justice, etc. — problems that defy technical solutions. If the sector is to go beyond Band-Aid solutions, nonprofits need ample doses of creativity and innovation for finding new solutions.

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Recycle, Reuse and Repurpose Creative

August 25, 2022 Erica Waasdorp

Often, we fundraisers and direct marketers want to try something new because we were tired of it long before the donors are. We are always trying to come up with new stories, new ideas, and new approaches. But at some point, the creative juices stop flowing and we’re getting closer to burnout.

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