Tag: Cause marketing

I was reminded recently of the truism behind Ricky Nelson’s lyric, “You can’t please everyone so you gotta please yourself” when the board president of a client organization called to vent about their low Charity Navigator ranking.

The fact that this particular organization receives over $2 million worth of in-kind contributions a year (a tremendous showing of community support) evidently doesn’t factor into the financial picture used to determine these evaluations. Without explanation, it garners a low rating for this charity.

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