Focusing on high-cash giving not only maximizes actual year-end returns, but more importantly, builds motivation and commitment in the segment of your donor base with the greatest inclination to give.
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Let’s talk about how much profit we make from our different fundraising strategies. Let’s educate our leaders to think differently about fundraising.
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One year ago this month, I wrote an article that detailed what may be one of the boldest moves by a top brand in the nonprofit industry. Today’s blog is your reminder of all that went into that decision by the American Cancer Society (ACS). Why am I reminding you? Because in two weeks, I will be providing you an update on where things stand and the progress ACS has made on its goals.
Read MoreRight now is a great time to get out your fundraising stethoscope and give your program its summer checkup. Like people, cars and many other things, a fundraising program works best with some routine care.
Read MoreBudgeting as a fundraiser can be challenging. Too often, the overall goals seem to be (1) spend less and (2) raise more. It’s as if it was as easy as simply willing it to happen … I am unable to solve that problem for you, but here are six groups you need to be sure have a starring role in your next fiscal year budget.
Read MoreAs fundraisers, now is a good time to do some spring cleanup. We’re right smack in the middle of the year-end surge and the summer slump. Our creativity may be buried in slush, and our passion seems to be coated in ice. So roll up your sleeves, and let’s get cleaning!
Read MorePamela Barden takes a look back at 2013’s last week of fundraising, this time tackling the fundraising direct-mail appeals she received in the final week of the year.
Read MoreThe bottom line: Be prepared. When a crisis is flaring up, it can be hard to think rationally and implement systems that have to be fast-tracked.
Read MoreAs the donor public has been focused on nonprofit overhead in recent months, it seems that nonprofits have in turn been focusing on their costs to raise money. That’s perfectly logical and wise, but this has generated a lot of questions and misunderstandings about what and how consultants or agencies charge.
Read MoreTo measure the effectiveness of a brand based on a single channel or a single campaign strategy is a terrible mistake. And, honestly, I’d like to see the media report on what matters — not just something that has a shock factor.
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