Putting together a strong rationale takes a little time, especially when you’re writing under a deadline. But the benefits far outweigh the hassle.
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Tag: Approval process
How to Read a Direct-Mail Fundraising Letter
A fundraising letter passes through a lot of hands before it reaches its intended audience. And everyone in the approval process has the opportunity to express an opinion. Here are a few tips that might be helpful as you review fundraising copy.
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