Have you ever been responsible for the creation or expansion of a major-gift club at your institution? If so, you understand the importance a gift club can play in the life of any organization. This gift-club concept works well if you keep the premise simple and focus on one gift club for development. While you may not need all four quadrants in your plan, you should try promoting a gift club with your organization. This club began as a focal point for the hospital and generated several million dollars over time to assist thousands of people engaged in the health care system. Development of this concept isn’t easy, but it’s well worth it!
Read MoreThe 4-Quadrant Theory for Gift-Club Success
