Analysis Archives - NonProfit PRO - Tactical Leadership Strategy for the Modern NonProfit

Choosing Between Revenue From Members and Donors

March 16, 2015 Richard Perry

Do I really think we need to make a choice between members and donors? Nope. We just need to manage both of the programs better and make sure they are treated in a holistic and integrated manner.

7 Fundamental Principles of Major Capital Campaigns

October 10, 2014 Mark Bergethon

Through the implementation and analysis of hundreds of capital fundraising campaigns, my company has identified several fundamental principles that are keys for success. We believe adherence to the seven enunciated principles below will be critical to producing optimal campaign results.

Gamification: Incentivize Your Constituents to Act

September 2, 2014 Daniel Atherton

“Gamification” is one of those buzzwords that makes its way around the nonprofit and marketing worlds every so often. Maybe you’ve thought about it before. Maybe it sounds too complicated. Or, maybe you heard about it at a conference a couple years ago and dismissed it as a passing fad. Yet, gamification doesn’t need to just be a buzzword, and it doesn’t need to be something big and complicated. It should simply be a tool in your marketing arsenal to buoy constituent behavior through incentives.

Tough Choices Can Lead to Big Payoffs in Your Fundraising Career

March 27, 2014 Pamela Barden

As fundraisers, we can get caught up with the strategic planning for our programs and achieving our quarterly goals — so much so that we neglect any intentional effort to manage our own careers. We still grow and get recognition, but it may be more haphazard because we couldn’t find enough time to develop a plan for our own career. If you’re stuck in that whirlpool, here are some non-time-consuming ways to manage your career and, therefore, impact your future.

In Your Fundraising Career, ‘To Thine Own Self Be True’

March 14, 2014 Duke Haddad, Ed.D.

Obtaining, maintaining and sustaining in our profession is not easy. At the end of the day, the only one you can truly lean on is you. I agree with William Shakespeare. Trust yourself, go with your gut and seek to thrive, not just survive!

A Fundraising Organization SWOT Analysis for 2014

February 11, 2014 Miriam Kagan

A new year is a good time for organizational resolutions. Many successful nonprofit organizations perform a SWOT analysis and organize their thoughts in four key areas: strengths, weaknesses, opportunities and threats.

A Fundraising SWOT Analysis for 2014

December 27, 2013 Duke Haddad, Ed.D.

Welcome to a new year and many challenges. Before you jump on the treadmill, take a deep breath and determine areas of personal focus for the upcoming year. Here is a blueprint for you, though each personal SWOT (strengths, weaknesses, opportunities and threats) analysis differs. It is always wise to evaluate personal progress as we grow in our career paths. Look in the mirror, and create your own template.

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