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Once again, I'm sure if you asked these same questions to 10 other fundraisers, you'd get 10 different sets of answers. We all have our opinions based on our experience and biases. This old dog knows that fundraising is not just science; it's also art. There is no one-size-fits-all solution. So never stop asking your questions, and never stop trying new things. There is no pixie dust that can make all your efforts successful, but thoughtfully trying new things can eventually lead to the next big breakthrough for your fundraising program.
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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