Year-End Drive Tip No. 1: In-Person Meetings
Many nonprofits receive 40 percent or more of their annual fundraising in the final weeks of the year. Start planning now—don’t wait until it’s too late.
I have a few really hot tips for you about year-end giving, but first, here’s the data supporting the tips. By sharing these first, my tips will be self-evident.
- Charitable gifts were up 3 percent last year, and wealthy individuals were responsible for most of the increase.
- Baby Boomers are today’s major donors. They comprise only 34 percent of all donors, but are giving 43 percent of the money.
- 64 percent of all charitable gifts are made by women, and older women are more likely to give and give more than their male counterparts.
- 89 percent of high net-worth individuals volunteer with nonprofits.
Tip No. 1: In-Person Meetings