You Don't Have to Have a Story to Tell a Story
Once there was a fundraising copywriter who liked nothing better than to sit at her desk and help her clients save the world. She knew that the work they did was as important as air and water to the people who needed their services. So she poured her heart into every word she wrote.
But she also knew that good fundraising results depended on more than just her own passion. If she wanted to inspire readers to open the envelopes or e-mails or blog posts she wrote, and if she wanted them to make generous and consistent gifts to the organizations she represented, she needed to make them feel the same way she felt.
- Categories:
- Creative
- Direct Response
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
