Write Like the Pros
Ever read something that just doesn't sound right? It may be hard to put your finger on, but the copy feels awkward. You find yourself devoting more attention to the writing than to the message it's trying to convey.
Or maybe you've tried to write something, and the words that sounded so good in your head don't quite make it onto the paper in front of you.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
