Where Have All the Glowers Gone? Anger for Fundraisers 101
In the world of advocacy fundraising, outrage has become the emotion du jour. To inspire action though — to make your reader reach for his or her wallet — you've got to kick it up to something more. Rage inspires action. Outrage only inspires retweeting.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.