The Final Serial Comma and 3 Other Necessities
Ever notice how, when you learn a new word, you suddenly begin to see it everywhere you turn?
I'm like that with grammar errors. I run across one someplace, and then it seems to pop up again and again.
Maybe it's because good fundraising copy needs to sound more like a conversation than a formal letter. Which, in turn, means that sometimes you have to break a few of the formal rules of writing to maintain that casual, conversational feel.
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- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
