Soliciting Major Gifts: It's More Than Direct Marketing on Steroids
The best place to prospect for major donors is in your small- and middle-donor files. Plenty of major-gifts officers will tell you that their biggest contributions often come from people who started as $25 donors.
Those donors have loyalty and commitment. They understand and support your mission.
But turning them into major donors doesn't happen overnight. As Mark Twain said, "A round man cannot be expected to fit into a square hole right away. He must have time to modify his shape."
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- Major Gifts
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
