Shifting Baselines of the 'Movable Middle'
Clara's not exactly sure where she stands on this whole gay marriage thing. On the one hand, you know, she wants to be fair. She knows a lot of gay people. Shoot, even her cousin Sharon has a girlfriend, and she's really a good person.
It's just that she's always been raised to believe that marriage is for men and women. Her mother would totally freak out if she knew what Clara was thinking. But the way things are now isn't really fair, is it?
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.