Paper Cup Cultivation (for Fundraisers)
Get stories and photos from the field. Talk to front-line program directors on the phone. Post real stories of your donors’ dollars at work, as well as real stories of the challenges that need their help.
To paraphrase John F. Kennedy, ask not what social media can do for you; ask what it can do for those who support you.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.