Paper Cup Cultivation (for Fundraisers)
Get stories and photos from the field. Talk to front-line program directors on the phone. Post real stories of your donors’ dollars at work, as well as real stories of the challenges that need their help.
To paraphrase John F. Kennedy, ask not what social media can do for you; ask what it can do for those who support you.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.