On the Salutary Efficacy of Conciseness
Lets talk short words.
Or, let's look at how much we need long words, which, in my view, is not much at all.
In fact, for what you and I do, I'd say short words beat long words any day of the week.
See, your job is quite hard. You have to raise funds to help those in need. Or to change laws. Or change minds … or change the world.
- Categories:
- Creative
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
