Nonprofit Copywriting: What Writers Say About Writer's Block
“... Say: ‘Am I being joyful?’ And if you’ve got a writer’s block, you can cure it this evening by stopping whatever you’re writing and doing something else. You picked the wrong subject.” — Ray Bradbury
“The secret of getting ahead is getting started. The secret of getting started is breaking your complex overwhelming tasks into small manageable tasks, and then starting on the first one.” — Mark Twain
“I met John Steinbeck at a party in Sag Harbor, and told him that I had writer’s block. ... He said, 'Pretend that you’re writing not to your editor or to an audience or to a readership, but to someone close, like your sister, or your mother, or someone that you like.' And at the time I was enamored of Jean Seberg, the actress, and I had to write an article about taking Marianne Moore to a baseball game, and I started it off, 'Dear Jean …' and wrote this piece with some ease. And to my astonishment that’s the way it appeared in Harper’s Magazine. 'Dear Jean …'” — John Steinbeck by way of George Plimpton
“If you tell yourself you are going to be at your desk tomorrow, you are by that declaration asking your unconscious to prepare the material. You are, in effect, contracting to pick up such valuables at a given time. Count on me, you are saying to a few forces below: I will be there to write.” — Norman Mailer
“Always stop while you are going good and don’t think about it or worry about it until you start to write the next day. That way your subconscious will work on it all the time. But if you think about it consciously or worry about it you will kill it and your brain will be tired before you start.” — Ernest Hemingway
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.