I Wrote This Just for You
An experienced fundraiser like you wouldn't' be fooled by a lead like that. Would you?
Actually, yes, you probably would, if only for a moment.
We all want to believe we're special. Even when we know better, we still want someone to tell us we are.
It's one of the least special things about us. We all feel that way. So when you tell a donor or prospect he or she is unique, most of the time it's exactly what he or she wants to hear.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.