Get Busy! Fundraising Can't Wait
But then, consider this: As I was leaving her office, the nun turned to me and said the words I'm now passing on to you: "You can see how it is," she said. "These people can't wait around for help. It was nice to meet you. Now, go back to your office and get busy."
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.