Fundraising Marketing vs. Communications
Remember that course in marketing communications we took in school? Back then, it was understood that, in that phrase, marketing was the adjective that described the type of communication we were studying.
But somewhere between school and our fundraising careers, the ideas of marketing and communications often become intertwined. And unfortunately, they often begin to be perceived as more or less the same thing. That's how you end up with departments called "marketing and communications," "marketing/communications" or even (yikes!) "mar-comm."
- Categories:
- Creative
- Direct Response
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
