Fundraisers: Watch Your Backs
Let's say you punched me in the nose. (Don't worry about why you did it. For the purposes of this allegory, the reason doesn't matter.)
Immediately after you sock me, you go into a defensive pose. You crouch down and put up your guard, and prepare for me to respond in kind. That's the natural, normal response. You punch someone, of course that person is going to punch you back.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.