Willis Turner-Five Fundraising Paradigm Shifts in 2015

By Willis Turner

Unfortunately, quantity has a tendency to dilute quality. Nevertheless, as innovation increases, creative's ability to get attention and persuade people is going to be more important than ever. Writers and designers will be challenged beyond what we're accustomed to. Cranking out formulaic copy and layouts won't cut it anymore.

From where I sit, it looks like the future of fundraising is catching up with us. We are afflicted by the ancient Chinese curse, "May you live in interesting times." And in the year ahead, times are going to get a lot more interesting.

New feature!
For 2015, Outside Counsel is proud to present a new post-script to our weekly epistles called "OMG of the Week." With your help, we'll ferret out, expose, and laugh ruefully at the worst, laziest, funniest and most cringe-worthy copy bytes from across the spectrum. There is no shortage of material. For example, check out this very first ...

OMG of the Week: Found on a "Conversations Starters" card at a restaurant that caters to educated, upscale singles: "A man sits at the bar and stairs at his phone. He smiles. What is it the person he texting with missing? What are we loosing from texting that we once had?"

Come across any hilariously horrendous copy lately? Send it to willis@huntsingerjeffer.com. If it's bad enough it just might be the next OMG of the Week!

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Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.

5 Fundraising Paradigm Shifts in 2015