Cynics Need Not Apply
And they respond accordingly.
I know it's not always easy to "feel real" when you're concentrating on deadlines, messaging keywords and figuring out how to get your writing through the Byzantine approval process.
But there's a simple way to get your writing back where your heart is: Keep writing.
I promise it works. John Wesley once had a crisis of faith and considered giving up his ministry, until his friend Peter Bohler said to him, "Preach faith 'til you have it. And then because you have it, you will preach faith."
Or as they say in Alcoholics Anonymous, "Fake it 'til you make it."
Or, "Act as if you have faith and faith will be given to you."
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.