Can Téa Obreht Make You a Better Fundraiser?
Or, as John Steinbeck said, "Just because something didn't happen doesn't mean it isn't true."
Of course facts matter. And statistics can give you credibility and give your readers some necessary perspective.
But when it comes to their feelings, which are really the only things that drive them to support you, made-up stories crafted by great writers can prove not only timeless, but priceless.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.