5 Ways to Use One Powerful Fundraising Word
This is subtle stuff. But it's the kind of detail that is crucial in the art of persuasion. With 1,025,109.8 words in the English language (I wonder what that .8 word is), there's no way we can thoughtfully analyze every single one we write. Unless we've chosen to be fundraising copywriters. Then it's our job.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.