30 Ways to Lose Your Donor
So be honest, sincere and attentive. If you assume your donors will think, feel and respond the way you do, you'll almost certainly head down the road to low results. If, on the other hand, you test and retest everything you do, and stick to best practices and principles that have been consistently proven over decades, you'll almost certainly find donors who support you year in and year out.
Willis believes in expressive writing, exceptional fundraising, and exuberant living.
Willis Turner is the senior copywriter at Huntsinger & Jeffer. He was an experienced writer and creative director in the traditional advertising world for more than 20 years before making the switch to fundraising nearly 15 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, as well as collateral materials and communications, that get attention, tell emotional stories, and persuade people to take action or make a donation.