30 Ways to Lose Your Donor
So be honest, sincere and attentive. If you assume your donors will think, feel and respond the way you do, you'll almost certainly head down the road to low results. If, on the other hand, you test and retest everything you do, and stick to best practices and principles that have been consistently proven over decades, you'll almost certainly find donors who support you year in and year out.
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- Creative
- Direct Mail
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
