'3 Mindset Shifts' That Can Create Positive Change
- Perception is reality — Reality is reality.
- It was just meant to be — Something went wrong for a reason, and maybe it can be prevented from going wrong again if we try to understand the problem instead of passing the buck to "fate."
Fundraising is an ever-challenging, ever-changing endeavor. To rise above the status quo requires more than relying on motivational clichés. So when you hear people in your organization talk about innovative thinking, encourage them to put a little less emphasis on the innovative and little more on the thinking.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.