3 Folders You Need in Your Fundraiser's 'Fail File'
"Embrace failure!" we're often told by motivational speakers and experts on the art of success. "Creativity is about allowing yourself to make mistakes." "Failures are signposts on the road to achievement," etc., etc., etc.
And it is true. We can learn more from what we do wrong than from what we do right … but only if we put in the time and effort to do so.
Willis Turner believes great writing has the power to change minds, save lives, and make people want to dance and sing. Willis is the creative director at Huntsinger & Jeffer. He worked as a lead writer and creative director in the traditional advertising world for more than 15 years before making the switch to fundraising 20 years ago. In his work with nonprofit organizations and associations, he has written thousands of appeals, renewals and acquisition communications for every medium. He creates direct-response campaigns, and collateral communications materials that get attention, tell powerful stories and persuade people to take action or make a donation.
