Why Silos and Fundraising Don't Mix and 10 Ways to Break Them Down
Utilizing this holistic philosophy, I was recently with a couple who made a major gift to a program, an annual gift for general operations, and these donors told me they just placed my organization in their estate plan. I knew this was achieved over time through proper cultivation processes that led to trust and engagement in my organization. Everyone on my staff, from gift officers to research manager, celebrated the news and received thanks for a job well done.
In summary, let the silos store grain while you raise short- and long-term funds by looking differently at your prospects.
F. Duke Haddad is currently associate director of development, director of campaigns and director of corporate development for The Salvation Army Indiana Division in Indianapolis, Indiana. In addition, he is also president of Duke Haddad and Associates, LLC in Fishers, Indiana.
He has been a contributing author to NonProfit PRO for the past 12 years.
He received his doctorate degree from West Virginia University with an emphasis in education administration, master's degree from Marshall University with an emphasis in public administration and a bachelor's degree from West Virginia University with an emphasis in marketing/management. He has also completed post graduate work at the University of Louisville.