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Let's face it — none of us is too excited about "a possibility of incurring loss or misfortune." That's one of the definitions for "risk" found online.
For those of us who have worked for nonprofits — especially small and mid-sized NPOs — we may have another definition, based on previous bad experience: "something avoided at all cost."
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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