Where Does Integrated Marketing Communications End?

In summary, all people are looking for a quick and simple way to be informed. Your prospects are no different. Time cannot be wasted, effort needs to be maximized and results are driving the end game. So why not start with planning the end game?

When thinking of the end result, the marketer or fundraiser must not forget the key rules to success via an IMC effort — relevance, integration, interaction, and yes, results and measurement.