What’s the Question?
When you ask someone to invest in your cause, what’s the first question that pops into their mind? What’s the one real hurdle you’ll need to vault to get to “yes”?
“Can I afford it?”
No, that’s not it.
“Do I like/endorse/support the cause of charity?”
“Will this open the door to more?”
The question is a very simple one: “Can I trust you?”
It’s very personal. The answer is formed almost immediately.
This is the question that’s hardly ever asked, but always answered before any other consideration.
So, how do you prepare for it?
You can—and you can’t.
You can’t with your fine mission statement, policies, and your positions on the critical issues of the day—or your au courant attitudes on social change. Nada.
You can only prepare for the question by being. By being the kind of person who will listen, project empathy, understanding and a willingness to engage.
Let’s face it, you can’t fake it.
Principle 1 of The Eight Principles® is Donors are the Drivers®. Like it or not, donors are large and in charge. You succeed by working within this boundary or you fail by ignoring it.
The Eight Principles of Sustainable Fundraising® are the unchanging natural laws of fundraising and philanthropy. They never change. They’re always in force.
It always works better when you read the instruction manual first. We can help with that. Let use show you.
To Your Fundraising Success!
Larry believes in the power of relationships and the power of philanthropy to create a better place and transform lives.
Larry is the founder of The Eight Principles. His mission is to give nonprofits and philanthropists alike the opportunity to achieve their shared visions. With more than 25 years of experience in charitable fundraising and philanthropy, Larry knows that financial sustainability and scalability is possible for any nonprofit organization or charitable cause and is dependent on neither size nor resources but instead with the commitment to create a shared vision.
Larry is the author of the award-wining book, "The Eight Principles of Sustainable Fundraising." He is the Association of Fundraising Professionals' 2010 Outstanding Development Executive and has ranked in the Top 15 Fundraising Consultants in the United States by the Wall Street Business Network.
Larry is the creator of the revolutionary online fundraising training platform, The Oracle League.
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