What Messages Are You (Inadvertently) Sending Donors?
At some point, a ballsy prankster or some miffed staffer penciled in the letters “SH” in front of the “IT HAPPENS.” And because it was impossible for it NOT to happen, the doctored ad got plopped onto a page and — you know it — made it to print.
Lots of snickering took place the next day, but the fallout wasn’t pretty. There was no way of knowing who marked up the ad or who placed it on the page. Fifteen people coulda/woulda/shoulda caught it before it went to print, but ultimately, one person was responsible for signing off on the page. He kept his job by the skin of his teeth.